As a manufacturer in the two-wheeler market, you have to deal with a multitude of tasks. From building a network of partners and finding reliable dealers, to securing supply chains and funding, there’s no shortage of challenges. Once your product is out on the market, it’s time for marketing and sales efforts, followed by enhancing customer satisfaction through up-selling, cross-selling, and maintenance services. And let’s not forget about the high costs of research and development. Ultimately, your success depends not only on the quality of your product but also on the level of customer experience and satisfaction. After reading all this, you’re probably already exhausted. But these are just some of the day-to-day activities that well established as well as young companies in both traditional and electric two-wheeler segments have to face.

Managing this multitude of elements and ensuring they are all functioning at a high level simultaneously can be overwhelming. As a result, many ambitious projects with promising machinery often fail for various reasons, as mentioned in the opening sentences. It is truly unfortunate, but unfortunately, it is a common occurrence. We may never see the unique machines that passionate individuals created with hopes of revolutionizing the industry. Is there a solution? Absolutely, and it’s simpler than you might imagine.

A potential solution is to redefine the industry through software. The automotive bigwigs have already implemented this strategy with great success. But don’t take this as a literal instruction; otherwise, you’ll end up spending an endless amount of time and money on research and development. So how do we go about doing this? Collaboration. It’s as simple as it sounds. Many technology-driven companies are open to working together with the industry. Let the hardware experts handle their portion, while the software experts focus on their part. In the end, everyone would reap the benefits and thrive.

Among the many teams working in this field is c.technology, based in Switzerland. Made up mostly of highly skilled individuals with a strong background in technology, including computer science, mobility data analysis, electrical and software engineering, and geoinformation, this young company specializes in creating software that harnesses vehicle data for mobility OEMs and their partners. Simply put, it allows manufacturers and their partners to profit from information gathered from motorcycles, usage trends, and AI-powered predictive maintenance.

Roman Gardetskyi, Head of Global Partnerships at c.technology: What if I told you that the data collected from your 2-wheeler could be transformed into valuable services and increase return on investment for manufacturers? I know, it sounds too good to be true and like the subject line of a spam email. But this idea comes from a young, tech-driven company based in Switzerland – so maybe it’s not so surprising after all. And their concept goes beyond surface level, impacting everyone from corporate executives to dealers, and even us regular bike riders. Get ready for a closer look into this innovative idea.

Novus (left) and c.technology (right) team members

Through a strategic partnership between the motorcycle manufacturer and c.technology, the industry is being tackled head-on by utilizing state-of-the-art SaaS solutions. This collaboration allows the manufacturer to navigate through challenging market conditions, regulatory demands, and the need for digital transformation, leading to potential new revenue streams and enhanced customer interaction. Additionally, this alliance helps to eliminate high upfront expenses associated with implementing new technologies. It serves as an example of how embracing innovative technology can revolutionize operations, providing motorcycle companies with a competitive advantage in a rapidly changing market.

Jullian (Head of Product, Co-founder) & Dominik (CTO, Co-founder)

Julian Brönnimann, Head of Product at c.technology: You may be wondering how this all works. It’s actually quite simple. We bring together all the key players in the ecosystem: the manufacturer, dealer, and rider, and connect them in one platform where they can interact with each other in real time. This interaction is based on real-time data from motorcycles, enhanced with marketing and after-sales communication channels. The end result is a plug-and-play platform that digitizes the riding experience for clients and empowers manufacturers to make data-driven business decisions while providing additional ROI options for investors and direct communication channels for sales and marketing departments from dealers. Ultimately, this creates new opportunities for revenue streams for both manufacturer and dealer, and most importantly, happy bike owners.

About c.technology

Left to right the Founder-Team: Julian (Head of Product), Dominik (CTO) & Christian (CEO) at IAA in Munich, 2023

Located in Zurich and established in 2020, c.technology is a provider of comprehensive cloud and in-vehicle services for original equipment manufacturers (OEMs). These services include data processing and powerful APIs to support OEMs, their partners, and end customers. Through their platform, vehicle data can be transformed into scalable services for various purposes. This includes real-time vehicle data intelligence with features like vehicle usage analytics, predictive maintenance, remote assistance, and the ability to offer customized products based on real-time vehicle usage information. Additionally, they offer a white-label mobile app that can be tailored by OEMs for their customers to access insights, manage vehicles, and interact with the larger ecosystem.